SIMPLE SEO TIPS TO RANK HIGHER ON GOOGLE OR BING PART.1
By Tommy Finan - Omaha Web Designer Pro
Here is a simple guide me and my team at Omaha Web Designer Pro have put together to help our clients to rank their businesses that little bit higher on Search Engines
To rank on Google and Bing their are many necessary steps you must take. Here are 10 simples steps i have outlined that you could implement today on your website
1. TITLE TAGS
Make sure your keyword is located to the right of the title tag. The Closer your keyword is the the beginging of the the title the better and more the weight it has on search engine
2. URL STRUCTURE
Structure is very important always put your keyword or an abriviation of your keyword in your url. When you assimilate the targeted keyword into the URL this way you are ensuring that Google has another reason and way to consider your article as more relevant for a particular phrase.
3 META DESCRIPTIONS
Meta Descptions are located underneath the URL. Try and make youR meta descrptions stand out as they are one of the most important and visible elements
4. Keyword Distribution
Keyword Distribution or Keyword Placement Is Critical To A Post’s Success And net traffic on a website. As search engines continually become more refined, it is not enough just to randomly stuff articles with keywords and hope for relevance in the search results. Using wordpress plugins like Yoast or Rank Math will help you optimise your content correctly
5. LONG CONTENT
Studies have shown that longer content helps to improve ranking on Google. A target of around 2000 words should be set in every article with a minimum of 1000 words at least. This would inevitably result in long-tail traffic which would boost your site’s exposure.Longer content not only helps in adding more keywords to it, but there is also a natural emphasis on information. The authenticity of a post increases with longer text, which means that Google would recognize it as something more relevant than a shorter and concise text. As search patterns are synonymous with long tail keywords nowadays, a longer text also improves the chances of your article/website to be on a higher ranking than others.
6. INTERNAL LINKING
Internal linking is critical to decreasing a website’s bounce rate and optimization as it links to the different pages of a domain together. When link juice is spread, the users/viewers stay on the website longer and the site traffic also increases. It improves the navigational experience for the user. Not to mention that it will also contribute to decreasing the bounce rate of your website. Bounce rate is measured by how many users visit only one page and then leave the entrance page. Easy and accessible internal linking will naturally decrease this as users will be directed to other relevant articles.Also, Google bots are designed to emulate user behavioral patterns and evaluate your website. A smart and efficient network of links on the pages help crawlers find regions which are not frequently visited by the users, thus boosting your site’s ranking.
7. LONG CONTENT
Studies have shown that longer content helps to improve ranking on Google. A target of around 2000 words should be set in every article with a minimum of 1000 words at least. This would inevitably result in long-tail traffic which would boost your site’s exposure.Longer content not only helps in adding more keywords to it, but there is also a natural emphasis on information. The authenticity of a post increases with longer text, which means that Google would recognize it as something more relevant than a shorter and concise text. As search patterns are synonymous with long tail keywords nowadays, a longer text also improves the chances of your article/website to be on a higher ranking than others.
8. IMAGE OPTIMISATION
Ensure that the pictures on your website have file names which include the target keyword. Also, your target keyword should be part of your image’s Alt Text. This will improve optimization for your article and also create a clearer picture for the search engines to the relevancy of your article/page. Images are an important component of any website as they make pages visually attractive as well as informative. Optimizing your images should naturally boost your ranking. Also, your image will get a high rank in Google image search.
9. MAKE SURE YOU HAVE FAST WEBSITE SPEEDS
A slow website is not only bad for the end-user, but also for search engine optimization. Thus, a slow website can cause your site to rank lower in the search engine results. That translates to fewer page views and less ad revenue or customer conversions for you. There are a number of ways to optimize a site for better speed.
10.MAKE SURE YOU WEBSITE IS OPTIMISED FOR MOBILE
Mobile-friendly websites should display on mobile devices like smartphones and tablets in a user-friendly way. This implies that when a user pulls the site up on their smartphone, he or she does not have to pinch and zoom in order to read the content and click on links.This makes it easy to read and easy to use on a smartphone, eliminating any excess effort.